The strategic playbook for managing international trade show freight forwarders and local drayage contractors.
MICE—Meetings, Incentives, Conferences, and Exhibitions—is one of the most complicated and challenging fields of the gathering profession. And inside MICE, international expos are arguably the most demanding of all. They entail thousands of exhibitors, tens of thousands of visitors, complicated logistics, global shipping, multi-tongue messaging, and a vast array of stakeholders. Handling all of this requires exceptional planning, coordination, and execution. This artic